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Make every fan interaction

Identify 100% of your fanbase to enable personalized fan journeys

Pico is now available on SAP Store!

Know and identify your digital audience for smarter marketing

See How Sports Teams Use Pico to Grow Their
Fanbase — and Market To Them

Nico Hruby

Chief Digital Officer, Werder Bremen

“Pico helped us provide an excellent service tool for our fans. Easy to understand and use, with a high level of acceptance among our fans. And much more than this they acted as a true partner”

Thomas Willis

Digital Director, Nashville Predators

"We're using Pico to help the user because previously, we didn't know who they were. We weren't able to learn more about them. Now, we're able to contact them, learn more about them and a lot of times, find an offer they're really interested in."

Discover how Pico does

Intelligent fan-centric marketing

Identify Fans

Use Pico to engage and grow your fanbase across social networks and digital channels

Continuously Add Data

Regularly capture unique data points such as personal details, favorite player, merchandise preferences, consumer habits, game attendance and more

Create Lifetime Value

Enable organization-wide access to each fan's personalized interaction. Increase ticket & merch sales, value for corporate partner activations and levels of fan experiences.

Get to know the features and capabilities of Pico.

Engagement that matters

Create top performing content leading to fun experiences that instantly engage while collecting valuable data.

Data exists where you need it

Pico technology syncs everything it's learning, like email addresses, phone numbers, favorite players, and more within your data management platform. Available on SAP Store!

Reach fans on the channels they prefer

Retarget fans on the digital channels and social networks they engage with you on, to meet your business objectives.

Want to see Pico in action?

It's time to own your fan data.

This is Why Sports Teams love Pico.

The Nashville Predators

Pico has allowed us to flawlessly reach a segment of fans we otherwise could not have...”

JT Louviere, Sr. Director of Business Strategy

BVB Dortmund

Having accumulated over 30M global fans, it’s time to improve their experience of engaging with us. With Pico we’re building personal relationships through digital channels in ways we previously couldn’t


Simon Mayr, Head of Digital

Portuguese Football Federation

"The partnership with Pico has allowed us to transform anonymous fans into real fans, while engaging with them on social media through fun games and quizzes.”

Estela Lucas, Manager of Fan Intelligence

The Winnipeg Blue Bombers

Pico has introduced a new way to speak directly with our fans in-platform and has enabled us to learn more about our fans’ preferences.”

Rhéanne Marcoux, Director, Creative & Content

Werder Bremen

“We chose to work with Pico, in creating an automated service to guide our ticket-holding fans through the process of deciding what they want to do with their tickets."

Nico Hruby, Chief Digital Officer

Maccabi Tel Aviv B.C.

We've seen Pico evolve. It's more intuitive, more interactive. We chose Pico because it's more direct, it helps us monetize our assets, and gives us a lot of data and direct access to our fans."

Daniel Shahak, Digital Manager & Press Officer

Charlotte Checkers

"Pico has helped us gain new sponsors by giving us exciting inventory. There's certain things you can do on social, but it doesn't have the same kind of two-way relationship that the Pico elements have."

Paul Branecky, VP, Marketing and Communications

You Can Hear More From Our Clients Here

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