Turn digital engagement into first-party data.

Create unique experiences for your audience, while collecting valuable data for your brand.

Here's How Pico Works

Leverage Engaging Content

Pair your social and digital content with fun activations that captures first-party data on your digital audience.

Gather Data

Collect fan and consumer data on your audience such as personal information, unique preferences, and more.

Market Smarter

Utilize data and insights on your audience to create cost-effective, personalized marketing campaigns.

Start capturing first party data today.

See how leading brands use Pico to grow their database and strengthen customer relationships

Nico Hruby

Chief Digital Officer, Werder Bremen

“We chose to work with Pico, in creating an automated service bot to guide our ticket-holding fans through the process of deciding what they want to do with their tickets.”

Watch

12% Database Growth

with one Personality Test activation

CASE STUDY: This global cognac brand increased its internal database by 12% with just one activation, and learned valuable insights on their digital audience.

Read the case study

Don’t take it from us. Take it from them.

BVB Dortmund

“Having accumulated over 30M global fans, it’s time to improve their experience of engaging with us. With Pico we’re building personal relationships through digital channels in ways we previously couldn’t”

Simon Mayr, Head of Digital

Werder Bremen

“We chose to work with Pico, in creating an automated service to guide our ticket-holding fans through the process of deciding what they want to do with their tickets."

Nico Hruby, Chief Digital Officer

Portuguese Football Federation

"The partnership with Pico has allowed us to transform anonymous fans into real fans, while engaging with them on social media through fun games and quizzes.”

Estela Lucas, Manager of Fan Intelligence

The Winnipeg Blue Bombers

“Pico has introduced a new way to speak directly with our fans in-platform and has enabled us to learn more about our fans’ preferences.”

Rhéanne Marcoux, Director, Creative & Content

Charlotte Checkers

"Pico has helped us gain new sponsors by giving us exciting inventory. There's certain things you can do on social, but it doesn't have the same kind of two-way relationship that the Pico elements have."

Paul Branecky, VP, Marketing and Communications

Maccabi Tel Aviv B.C.

“We've seen Pico evolve. It's more intuitive, more interactive. We chose Pico because it's more direct, it helps us monetize our assets, and gives us a lot of data and direct access to our fans."