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Pico Partners with the Champions Hockey League

CHL becomes the first Major League to use Pico’s technology to drive fan engagement and revenue
Joshua Jacoby

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized fan communication platform, fans around the globe, and specifically of the 32 teams that earned a spot at the CHL this season, will be introduced to new fan experiences both when attending games and when engaging from home.

CHLPushAfter successfully piloting during this past season’s Semi-Finals and Final games, the CHL will be able to continue delivering higher value sponsorships to their corporate partners via Pico’s activations, while enhancing interactions with their fans and building valuable relationships that will drive attendance and event participation.

“We’re excited about the opportunity to help the CHL leverage our technology to drive more value for their fans and sponsors,” said Yaron Talpaz, Pico’s VP of Strategic Partnerships. “Working with a growing entity like the CHL is a great opportunity for us to showcase our technology. Our work together last season already gave us a glimpse into passionate and engaging fans, which is always the best way to start such a partnership.”

When asked what values in Pico’s offering stood out and helped drive the partnership, Monika Reinhard , Communication & Digital Media Director for the CHL pointed out, “The lifeblood of our sport is our fans. The fact that Pico’s technology will help us elevate their experience and enable us to present them with better and more targeted content and offerings was one of the great reasons we partnered.”

For Pico, this partnership represents the next step in a long standing commitment to growing their reach in professional sports, specifically in the European market. The company has been working with the NHL’s St. Louis Blues since 2017 and have since added more professional teams in the U.S. and European markets.

About the Champions Hockey League
Pursuing the vision to be Europe’s greatest ice hockey competition, the Champions Hockey League provides 32 teams from 13 national leagues with the platform to go beyond and to battle in a total of 125 games from August to February to be Champions of Europe. Headquartered in Zug, Switzerland, the Champions Hockey League AG (CHL) is the company holding all rights of the competition and organizing the event. CHL games are currently broadcasted in 60+ territories worldwide with long term contracts in core markets. Delivering fast-paced excitement to fans, the Champions Hockey League guarantees sponsors extensive exposure around the games, onsite, online and on television.

About Pico - Get Personal
Pico, founded in Israel in 2014, is a SaaS service that turns engaged, anonymous online fans into identifiable customer profiles to support true business objectives. The platform drives conversion from existing digital channels and increases revenue with enhanced sponsorships, tickets and merchandise sales. Their tools and services make it easy to transition from a one-to-many communication strategy to a more effective and lucrative one-to-one approach. Pico is a leading data provider to top-tier brands, broadcasters, leagues and teams from the USA, Canada, Europe and Israel; their structured, actionable data-sets, unique engagement and personalized communication result in conversion rates significantly higher than industry average. They were named the number one corporate partnership and brand activation technology by the National Sports Forum in 2018.

For more information about the Champions Hockey League, please contact Monika Reinhard, monika.reinhard@championshockeyleague.com, +41 44 562 27 71, or visit www.championshockeyleague.com. Also, follow CHL on Facebook, Twitter, Instagram and YouTube.

For more information on Pico - Get Personal, please contact Joshua Jacoby, joshua.jacoby@picogp.com, 845-826-5131. Also, visit www.picogp.com and follow them on Facebook, Twitter and LinkedIn for the latest in offerings and new releases.

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