Blog

Dec 02

Pico @ The Sports Tech Nation Summit 2019

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
Read More
Nov 29

How to Enhance Your Fans Experience?

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
Read More
Nov 22

Fan Engagement is Not a Real Challenge

This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league
Read More
Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
Read More
Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
Read More
Nov 07

Why Fan Engagement is now in a most exclusive circle

When I was invited to write a guest article about Fan Engagement for Pico’s blog, I was wondering what the right content would be. So I did what I like to do when trying to grasp a topic on a deeper
Read More
Sep 06

How the NHL is Mastering Fan Engagement

It’s one thing to have a great product. And in 2017-18, the NHL undoubtedly had that.
Read More
Jun 18

The New Communication Channels Sports Marketers Should Adopt

Sports teams are fueled by arguably the most die-hard brand ambassadors on the planet. They demonstrate their love – and in many cases lifelong commitment - for the product at every corner. They wear
Read More
Jul 11

The Evolution of the Out-of-Stadium Fan Experience

Historically, the concept of fan engagement has centralized around filling seats on gameday. Teams used traditional methods of advertising such as email and personal selling, and provided their fans
Read More