Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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Nov 07

Why Fan Engagement is now in a most exclusive circle

When I was invited to write a guest article about Fan Engagement for Pico’s blog, I was wondering what the right content would be. So I did what I like to do when trying to grasp a topic on a deeper
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Sep 06

How the NHL is Mastering Fan Engagement

It’s one thing to have a great product. And in 2017-18, the NHL undoubtedly had that.
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Jun 18

The New Communication Channels Sports Marketers Should Adopt

Sports teams are fueled by arguably the most die-hard brand ambassadors on the planet. They demonstrate their love – and in many cases lifelong commitment - for the product at every corner. They wear
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Jul 11

The Evolution of the Out-of-Stadium Fan Experience

Historically, the concept of fan engagement has centralized around filling seats on gameday. Teams used traditional methods of advertising such as email and personal selling, and provided their fans
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