"We chose Pico because it's more direct- it helps us monetize our assets, provides a ton of data and direct access to our fans."
Maccabi Tel Aviv Basketball, one of the top leading basketball teams in Europe, has utilized Pico technology to provide unique digital experiences for their fans while capturing valuable data for their organization.
With each activation launched. Maccabi Tel Aviv B.C. was able to open direct lines of communication with their fans about news, new content, new players on the roster, and merchandise.