The Philadelphia Union of the MLS, launched a Spin to Win activation across all of their digital channels, including social media as well as their website. Each spin afforded fans the opportunity to win four tickets to a match in 2021.
In this digital activation, Bayern München Basketball called on their global digital fans to vote on their favorite nickname for newcomer, James Gist. With each vote, fans have the opportunity to win a signed jersey from Gist himself.
The NBA’s Philadelphia 76ers used Pico to capture data and create a space for fans to vote on their favorite city jerseys for a chance to win. After voting, fans were asked if they’d like to be notified when the jersey goes on sale.
In this digital activation launched by the Mumbai Indians, who compete in the Indian Premier League, challenged fans to find the cricket ball in Pico's version of the classic game "tricky cups", for a chance to win a team jersey.
The Canadian Football League provided fans a fun experience using Pico's personality test activation. In this instance, fans were asked a series of question and were shown which CFL player they were most like.
The Philadelphia Union team utilized Pico activations and technology to ask fans to vote on their favorite Brenden Aaronson moments. With each vote, fans were entered for a chance to win a signed jersey while PU captured valuable data.
The Delaware Blue Coats launched an activation that called on their fans to vote for their favorite Tobias Harris highlights for a chance to win his autographed jersey. In each vote, fans were presented with highlight videos.
In this digital activation the Champions Hockey League captured data by challenging their fans to locate the cup with the CHL trophy hidden inside. After playing, fans were greeted with an invitation to join the CHL's newsletter list.
The Mumbai Indians engaged their fans through a fun activation that called on them to spot the differences between two images in under two minutes. At the end of the activations fans were met with a unique link to their online store.
In this series specific to the 2020-2021 basketball season, fans are met with fun, unique trivia activations before every home-game. After each activation, fans names are pooled together where one lucky fan will be a winner of a new Audi.
In this campaign, the Mumbai Indians tested the knowledge of their fans and asked them to guess the player behind the video, where the players face is hidden. Valuable data was captured for the Indians while fans enjoyed a fun game!
The Middlesex Country Cricket Club called on their Facebook fans to vote on who they think would take the games first wicket. Whichever fan selected the correct player had the chance to win a signed Middlesex T20 cap.
In this trivia-style quiz, the Delhi Capitals called on their fans to test their knowledge on player Rishabh Pant, for the opportunity to win their preferred merchandise. In each question fans proved how much they knew.
Clawee, an application built for fun, rewarding games, used Pico's activation and technology to learn about their Facebook fans. They challenged fans to find Santa in an image for a chance to win "Christmas in July" prizes.
The Cincinnati Bengals of the NFL took to Facebook to engage and capture data on their fans in a fun and unique way. They asked fans to participate in a personality test to see what type of jungle cat they are, with the chance to win merch!
Pico is a data-driven fan marketing platform.
We are a channel-agnostic SaaS platform that identifies fans across all digital channels, continuously adds data about them, and creates lifetime value by making data-driven business decisions.