In The Press

Understanding the esports audience: The data deficit

Esports has the biggest problem out of all [sports] … Who are [the digital fans]? What are their preferences? Which sponsors could be relevant? They have no idea if these sponsors are relevant for [their] audience...

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Pico - Get Personal CEO on Teaming with Level Next, Value of Understanding Digital Fans

Level Next is going big with it's new college esports league. On this show, Asaf Nevo, the CEO and co-founder of Pico, talks about why he wanted to get into college esports and how the company's expansive work in traditional sports extends well to esports.

Fan engagement, el verdadero Balón de Oro de 2020 (y 2021, 2022…

“Puede haber diferentes objetivos cuando se trata de fan engagement. Estamos habituados a ver unos números increíbles de interacciones de fans cuando miramos los ratios de nuestros clientes, pero el engagement no es el problema.

ENZIMA Live Show! Featuring, Yaron Talpaz, VP of Strategic Partnerships at Pico

Our VP of Strategic Partnerships, Yaron Talpaz with ENZIMA on the role technology plays in sports, why sports organizations should work with startups and why they should invest in technology solutions. Listen here!

Predictions on the Future of Fan Experiences from a Former NFL QB

Quinton Porter, VP of North America at Pico, shares his predictions on the future of fan experiences. From SportsTech solutions, AI, Second screen and more. 

Asaf Nevo: Taking Better Decisions Using Data

Asaf Nevo, CEO & Co-founder of Pico joins Ronen Ainbinder in The Halftime Snacks podcast to discuss his journey as an entrepreneur, the role of data in decision making, organizational culture, and lessons from working with data in sports.

With SAP collaboration, round A underway, Pico comes out punching from Covid-19 crisis

The Israeli startup is currently working with over 60 sports teams globally from some of the biggest leagues in the world and was selected to take part in SAP's first-ever fan experience-focused startup accelerator program.

Helping Pro Sports Teams Engage Their Fans

In this episode, Asaf Nevo, CEO & Co-founder of Pico, alongside host Jacob Kelly, discuss starting Pico, pivoting the company, and how sports teams know less than 10% of their fans and what Pico is doing to change that.

Teams & Tech: How pro teams have adapted tech experiences

When it comes to the evolution of technology, sports leagues and teams have never been far behind. From high-tech stadiums, to data-tracking cameras, AI and more, there has always been once central focus within each upgrade and installation - the impact and effect on the fan experience.  

Episode 13: Knowing Your Fans

Join Asaf Nevo from Pico and our team to spend time discussing how A.I. and Machine Learning can be used to get personal with, categorize and engage your fans at opportune moments on social media.

"We're Looking at how this 'new normal' can help us": Inside EuroLeague's digital transformation

According to Yaron Talpaz, Pico's vice president for strategic partnerships, identifying "anonymous fans" across various digital assets is key. 

Fans: Using digital to get to know them

At Pico - Get Personal, we tell teams that engagement is not the problem on social. The problem is that these teams don't know who they are actually engaging. Social media often creates anonymous fans, so when you know who you're actually interacting with, you can cater to their experience on a personal level.

Pico: Helping Teams Know and Build Engaged Fans

One of the big challenges for all teams is to get a full picture of their fan base. Who follows them and where from? The problem with having so many social media followers is that they exist outside of a team’s direct communication channels which can make it seem like those fans and followers are a bit anonymous.

Tech Company Pico Helping Bundesliga Clubs Navigate Pandemic

Israel-based software company Pico has helped Bundesliga club Werder Bremen develop and implement a chat bot platform that connects the club's ticket holders and their preferences at a time when it is not possible to do so face-to-face.

With Pico's Help, The Nashville Predators Are Using AI and Social Media To Find New Ways To Connect With Fans

As technology changes, audience engagement does too. The era of "likes and comments" as performance indicators are outdated, and now sports teams need innovative ways to deliver value to its fanbases. Pico combines social media integration on platforms such as Facebook Messenger and Twitter with artificial intelligence to provide a personalized experience for fans trying to engage with their favorite sports teams.

Fan Data Management Platform Pico Announces $3 Million Investment Round

Fan data management platform Pico has announced a $3 million investment round led by German VC firm RSBG Ventures and Hong-Kong based investment firm Silverhorn Group. Pico's AI-powered platform generates targeted games and survey questions for fans to answer to help sports teams learn more about their fans.

In a World Without Sports, Clubs can Still Retain Fan Support with Pico's Engagement Tools

Pico has created a technology to turn engaged,anonymous sports and entertainment fans into identifiable customer profiles.

Teams Don’t Really Know Who They Are Engaging With

Professional sports teams double as media companies, with in-house video and social teams typically having access to their own production studios and equipment. But simply using those tools to generate fan interaction, according to Pico CEO and co-founder Asaf Nevo, isn’t useful on its own.

Israeli startup Pico, raises funds during Corona Crisis (Hebrew Interview)

FORBES: AI Chatbots At The St. Louis Blues

Matt Gardner from the St. Louis Blues hockey team shared how they are using PICO's AI-powered chatbots for fan engagement.

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Pico Reveals AI Viewer Interaction System For Israeli Broadcaster

Sport technology company Pico has revealed its AI fan interaction system currently in use by the Israeli Sports Channel (Sport 5) and used by KAN 11, the Israeli public channel for the 2018 World Cup games.

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PODCAST: With Yaron Talpaz  

Yaron Talpaz is the VP of Strategic partnerships at Pico-Get Personal, talks about how we help teams and leagues get to know their fans better.

PODCAST: the importance for sports teams to identify their fans

we discuss the importance for sports teams to join the dots between "unknown" fans on third party social media platforms into "known" fans captured on the team’s internal database. We also explore Roi's unusual entrepreneurial journey from local bar owner to the world of international sports.

Our Activation on Sport5 Channel

Sport5 channel explains how Pico works.

[Video in Hebrew]. 

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AI PLATFORM TURNS NHL’S PREDATORS SOCIAL USERS INTO TICKET-BUYERS

Nashville Predators senior director of business strategy, JT Louviere, said: “Pico has allowed us to leverage social media and digital advertising to flawlessly reach a segment of fans we otherwise could not have. It’s a process that’s quantifiable and actionable across both our sales and marketing initiatives to progressively advance our business.”

PODCAST: With Roi Mozer  

Rick is joined for a jam packed episode this week, with our COO Roi Mozer.

Gateway Motorsports Park Partnership

Gateway Motorsports Park is the first major American motorsports venue to use Pico’s technology to drive fan engagement and revenue. “We are always looking for revolutionary ways to separate Gateway Motorsports Park from the pack when it comes to fan engagement”

Pico Wins EuroLeague Tech Challange

The first edition of the EB Tech Challenge, a collaboration between the University of La Salle-URL and Euroleague Basketball, came to an end on Friday as finalist startups and projects pitched their presentations to the six-member jury in Barcelona, Spain.

How The St Louis Blues Use Pico

Pico has created a platform of tools that allow teams to perform tasks such as building one-on-one relationships with fans through personalized communications and providing new sponsorship activation and revenue generating opportunities.

Satisfi Labs and Pico Partnership

Satisfi Labs & Pico partnering - The artificial intelligent engagement platform joins forces with the personal communication platform to add front-end gamification and sales capabilities to its growing list of brands and sports partners in the US and international markets

Pico - Building Fan Engagement 

Interviewing Asaf Nevo from Pico, a SaaS platform that helps sports teams build 1-on-1 fan relationships by making it easy to communicate with fans on the social channels they prefer.
Hosted by Benjamin Penkert from SportsTechX - All about SportsTech and startups.

This Startup Is Heading Global

[Hebrew Article] - Meet Pico, an Israeli startup that helping sports team worldwide. Read all about their invitation to present in front Chelsea FC 

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Pico Was Invited to Chelsea FC

[Hebrew Article] - An Israeli company was invited to an intense week with the Chelsea FC in order to help them improve the Fan Engagement at Stamford Bridge.




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