Pico technology fits and fuels your brand’s digital marketing strategy by turning an engaged, anonymous audience into an identified one that supports business objectives. Through delivering quality digital activations and experiences comes increased sponsorships, direct sales revenue, and valuable data.
Through Pico, a 1:1 social media communication channel is created, which seamlessly translates to the game experience through the arena’s video display boards or digital channels. This use of a digital platform unlocks new and lucrative opportunities to convert fans to meet business objectives.
User-generated content finder, fan polls, trivia, find the difference, spin the wheel – Pico uses all of these and more to entice fans to communicate with brands directly over digital channels, such as Facebook Messenger, Twitter DM, a mobile app or website. Pico’s Artificial Intelligence and Machine Learning algorithms build detailed profiles on each fan, with continuous guidance for the right moment to approach the right fan with the right message.
With Pico, everyone is invited to participate and play, no longer just one random fan from the crowd. Everybody has skin in the game and a chance to win. Activation results are presented live on arena jumbotrons and screens during
Increase brand awareness and engagement for Sponsors by organically placing the logos of sponsors on fan devices through delivering partner-related activities and personal offers directly to fans at the end of an activation.
Create targeted campaigns to drive sales of tickets and merch by leveraging creative content and sending personalized offers at the end of each conversation.
You can push direct messages to your fan's social accounts with last-minute ticket offers, flash merch sales, concession specials,