Pico’s technology fits and fuels your brand’s digital marketing strategy by turning an anonymous audience into engaged, identified fans that can support your business objectives.
It delivers quality, digital activations and experiences resulting in increased sponsorship and direct sales revenue.
Through Pico, a 1:1 social media communication channel is created, which can seamlessly translate to the game experience through the arena’s video display boards. This digital platform connection to the physical, arena-based video screens (and/or via purely digital interaction) unlocks new and lucrative opportunities to convert fans to your business objectives.
User-generated content finder, fan polls, trivia, find the difference, Emoji messaging – Pico uses all of these and more to entice fans to communicate with brands directly over digital channels, such as Facebook Messenger, Twitter DM, a mobile app or website, and more. Pico’s Artificial Intelligence and Machine Learning algorithms build detailed profiles on each fan, with continuous guidance for the right moment to approach the right fan with the right message.
Everybody is invited to participate and play, no longer just one random fan from the crowd. Everybody has skin in the game and a chance to win. Activation results are presented live on arena video boards during
Increase brand awareness and engagement for your Sponsors by delivering partner-related activities and personal offers directly to fans at the end of an activation.
Create targeted campaigns to drive sales of tickets and merchandise by leveraging creative content and sending personal offers at the end of the conversations.
You can push direct messages to your fan's social accounts with last-minute ticket offers, concessions specials,