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Nashville Predators - Case Study-2

The Nashville Predators are Identifying Their Digital Fans

“Pico has allowed us to leverage social media to flawlessly reach a segment of fans we otherwise could not have in a quantifiable process...”
JT Louviere, Sr. Director of Business Strategy

Roi Mozer

The NHL’s Nashville Predators are using  Pico’s Facebook and Twitter activations to innovate and personalize communication with their online fans while segmenting them into various groups based on ticket-purchase preferences. The segmenting allows for fans to receive relevant offers and content specific to them.

For more information, check out this Forbes interview with Pico's VP of Strategic Partnerships, Yaron Talpaz, on how we help the Predators find new ways to connect with their digital fans.

 

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