The Nashville Predators are Identifying Their Digital Fans

“Pico has allowed us to leverage social media to flawlessly reach a segment of fans we otherwise could not have in a quantifiable process...”
JT Louviere, Sr. Director of Business Strategy

Roi Mozer COO & Co-Founder Jul 14, 2020

The NHL’s Nashville Predators are using Pico’s Facebook and Twitter activations to innovate and personalize communication with their online fans while segmenting them into various groups based on ticket-purchase preferences. The segmenting allows for fans to receive relevant offers and content specific to them.

For more information, check out this Forbes interview with Pico's VP of Strategic Partnerships, Yaron Talpaz, on how we help the Predators find new ways to connect with their digital fans.

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Written by Roi Mozer

COO & Co-Founder

I have been managing businesses my entire adult life. Throughout all of these years marketing was my primary focus and passion. Besides being a full-time entrepreneur I'm a family guy, married for 7 years with 3 little kids. I enjoys all kinds of sports, basketball in particular, and loves to end the day sitting at home with my close friends.

The Nashville Predators are Identifying Their Digital Fans

Written by Roi Mozer

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