The PicoMag

When you first download and open the popular app TikTok, you’ll instantly notice the young audience of users, followed by an overwhelming amount of hilarious looping videos, unique music montages and

After a long (and somehow controversial battle), the NCAA unanimously voted to allow college athletes to start making a profit off of their name, image and likeness. The move came after California

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 

2019 was a year of many firsts and many takeaways for not only Sports Tech, but also and majorly, for fan experiences and engagements. How to engage fans and continue to keep them engaged seemed to

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can

This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized

Pico is pleased to welcome Quinton Porter as Vice President, North America. After an 8 year professional football career in the NFL and CFL - where he played for the Houston Texans, Carolina

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for