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The PicoMag

Sep 06

Meet Our Team

Our team has grown and continues to grow in this very exciting time period for Pico. Joining our office and HR operations is Chen Ben-Or. We are thrilled to welcome her to the team and hope you enjoy
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Aug 30

Five Digital Activation Ideas for September

As we wrap up the summer months and head into a new school year and a new (sports) season with new holiday’s, there are so many opportunities to tap into fan energy and engagement. Here are our top
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Aug 19

Connecting with Fans During the Off-season

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams
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Aug 01

Our Summer Interns Share Their Pico Experience

As Summer nears its end, so does internship season. Learn more about the highlights, favorite memories, and knowledge that our three summer interns, Gracie, Andrea, and Peter gained from their
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Aug 01

Meet Our Team

We're beyond excited to welcome our latest hire, Pico's Director of Product, Saady Abu Hatoum, to the team. We can't wait to see how he develops and grows the Pico product and hope you enjoy learning
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Jul 29

Six Digital Activation Ideas for August

As always, with each month comes great opportunities to learn more about your fans unique characteristics and preferences by creating fun and engaging digital activations. Let’s take a look: 1.
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Jul 29

How Maccabi Tel Aviv Basketball Honored a Player, Created Nostalgia, Engaged Fans & Collected Valuable Data

The basketball, NBA, and Euroleague world came together in honoring Omri Casspi’s legacy with what we are coining “National Omri Casspi Day.” On July 18th, 2021, Casspi hung up his sneakers and
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Jul 28

Capitalizing on The Return to Full Stadiums: Sports After Covid

Coronavirus hit the sports industry hard. With no in-person attendance, leagues and their athletes were losing money, while fans lost the ability to support their teams in person. According to
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Jul 22

A Recap on Adweek's Webinar: How NASCAR Continuously Innovates Fan Experiences

Becki Civello, Commercial VP of InfrontX, and NASCAR’s Chief Digital Officer, Tim Clark, sat down for a webinar discussing “How NASCAR Continuously Innovates Fan Experiences: The Challenge of
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Jul 15

Meet Our Team

Our team has grown and continues to grow in this very exciting time period for Pico. Joining our UX/UI design team is Noa Shloman. We are thrilled to have her and hope you enjoy learning more about
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