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The PicoMag

Jan 14

A Boom in Digital Trends Means a Boom in Data

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's
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Jan 11

Using Social Media Holidays to your Advantage

We at Pico are ready to help you engage and identify your fans with some inspiration for creative activations. Utilize the always-trending national “holidays” for something that will provide value to
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Dec 31

PICO'S 2020 YEAR IN REVIEW

Last year, we welcomed 2020 with open arms, unbeknownst to us what 2020 would actually turn into. It certainly wasn’t what we, or anyone in the world for that matter, could have predicted. While
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Dec 29

Identifying Fans: A New Ballgame for SAP Customers

The opportunity to partner with a company the size of SAP, a worldwide renown brand, presented itself in the best possible manner for Pico. Not only are they global leaders when it comes to data and
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Dec 23

Pico Welcomes Level Next, the College Esports League, to the Team

We are thrilled to share that we have teamed up with Learfield IMG College to help in amplifying its school-specific social promotion for Level Next, the College Esports League that launched this
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Nov 30

Meet Our Team

Introducing Pico's design master, UX/UI specialist, Ellie Moalem!
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Nov 26

Holiday-Themed Activations Guaranteed to Put Fans in the Holiday Spirit

After a long, challenging, and confusing year the holiday season is officially here. That means Mariah Carey’s All I Want for Christmas will be on the radio every time it’s turned on, holiday cookies
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Nov 19

Data and the modern day sports fan experience

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.
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Oct 28

Meet Our Team

Introducing Pico's VP of Strategic Partnerships, and office basketball champ, Yaron Talpaz! 
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Oct 08

What Game-Day Experiences Can Look Like Today

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few
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