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The PicoMag

Feb 14

The Sports Industry is Evolving, So Is The Fan Experience

Over the last two decades, advancements in technology have changed pretty much every aspect of our life. From the way we order coffee and food, to how we engage with one another on a personal level.
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Feb 06

Keeping Your Fans' Data Safe is Part of a Positive Fan Experience

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Jan 30

SportsTech is Changing the Way Teams and Their Fans Are Engaging

SportsTech is disruptive. But not in the traditional sense. Like all industries, the sports world is being entirely transformed by technology. Take for example the innovative partnership between the
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Jan 23

TikTok & The Sports Industry: The Perfect Pairing

When you first download and open the popular app TikTok, you’ll instantly notice the young audience of users, followed by an overwhelming amount of hilarious looping videos, unique music montages and
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Jan 17

Finally. NCAA to allow student athletes to cash in on their name

After a long (and somehow controversial battle), the NCAA unanimously voted to allow college athletes to start making a profit off of their name, image and likeness. The move came after California
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Jan 09

Meet X - Your Biggest Fan

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 
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Jan 02

Pico's 2019 Year in Review

2019 was a year of many firsts and many takeaways for not only Sports Tech, but also and majorly, for fan experiences and engagements. How to engage fans and continue to keep them engaged seemed to
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Dec 02

Pico @ The Sports Tech Nation Summit 2019

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
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Nov 29

How to Enhance Your Fans Experience?

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
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Nov 22

Fan Engagement is Not a Real Challenge

This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league
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