The PicoMag

Apr 25

Zero-Party Data vs. First-Party Data

First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and
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Apr 05

Five Ways to Keep Your Audience Engaged This April

It’s already April 5th! And we are not fooling you. March seemingly flew by and Spring is definitely here. With the new season and month comes great weather, allergies and of course, interesting and
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Mar 06

Five Digital Activation Ideas for March

Ready to activate and further engage your fans this March? Take your content to the next level by pairing it with a digital activation built to create a unique experience for your fans, while
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Mar 01

Instagram Channel: Pico's New Feature

Did you see that we launched a new feature on Instagram? Here's a Technical SparkNotes Version of the Feature  Clients can connect with their Instagram followers via a conversational flow built
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Feb 15

Super Bowl Ads Can Give More Value Than You Think

Super Bowl 2022- what a game! What a halftime show! What a conversation the internet had and is having with memes, discussing favorite plays, touchdowns, rating the commercials. The Super Bowl is
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Jan 31

Digital Activation Ideas for February

February is a great month filled with annual sporting events we love, and holiday’s we (and Hallmark) can’t get enough of. But it’s extremely important to remember that February is Black History
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Jan 24

Keeping Your Fans' Data Safe is Part of a Positive Fan Experience

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Jan 10

Four Digital Activation Ideas for January

January is here and with that comes the ultimate winter vibes, and of course, a new month of social media/internet holidays and digital activation inspiration. Take a look at our top picks for
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Dec 29

Our 2021 Year in Review

Here we are again! Wrapping up another unprecedented year that went from confusion, concern, to hopeful, then back to concern, where now we’re all just hoping for the best as we continue to move
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Dec 20

How data-capture is shaping customers for life in the CPG space

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those
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