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The PicoMag

Jan 23

TikTok & The Sports Industry: The Perfect Pairing

When you first download and open the popular app TikTok, you’ll instantly notice the young audience of users, followed by an overwhelming amount of hilarious looping videos, unique music montages and
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Jan 17

Finally. NCAA to allow student athletes to cash in on their name

After a long (and somehow controversial battle), the NCAA unanimously voted to allow college athletes to start making a profit off of their name, image and likeness. The move came after California
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Jan 09

Meet X - Your Biggest Fan

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 
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Jan 02

Pico's 2019 Year in Review

2019 was a year of many firsts and many takeaways for not only Sports Tech, but also and majorly, for fan experiences and engagements. How to engage fans and continue to keep them engaged seemed to
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Dec 02

Pico @ The Sports Tech Nation Summit 2019

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
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Nov 29

How to Enhance Your Fans Experience?

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
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Nov 22

Fan Engagement is Not a Real Challenge

This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league
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Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul 17

Meet Quinton Porter

Pico is pleased to welcome Quinton Porter as Vice President, North America. After an 8 year professional football career in the NFL and CFL - where he played for the Houston Texans, Carolina
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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