The PicoMag

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few

There’s nothing abnormal about second screen usage within the entertainment industry, and especially not within the sports industry. We are all guilty of tuning into a show and equally tuning out due

Pico - Get Personal is thrilled to announce our recent partnership with European Champions, The Portuguese Football Federation (FPF). The Portuguese Football Federation is responsible for the

Introducing Pico's newest feature, the Automated Activation Generator! With Pico's Automatic Activation Generator (AAG), content based activations are created and launched as a native section within

Within the last two months we've seen Pico's client list grow exponentially as the need for fan engagement and unique fan experiences is more important now than ever. Introducing Hadar Morad! Hadar

Fans are Not One Anonymous Mass Sold out arenas melt individual fans together into a unified sea of enthusiastic spectators. Every face blurs into the next and the stadium becomes one anonymous mass

Within the last two months we've seen Pico's client list grow exponentially as the need for fan engagement and unique fan experiences is more important now than ever. That being said, we also grew

Hello Everyone! Nico Hruby, Chief Digital Officer of Bundesliga’s Sportverein Werder Bremen, here at The Pico Mag as a first time guest poster. I felt it was the right time to share some type of

Within the last two months we've seen Pico's client list grow exponentially as the need for fan engagement and unique fan experiences is more important now than ever. That being said, we also grew

Digital transformation is a must. Not only for sports, but for all sectors. This has always been the case, even pre-COVID19. When you look at some of our favorite platforms and services, like Uber,