The PicoMag

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's

Introducing Pico's design master, UX/UI specialist, Ellie Moalem!

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.

Introducing Pico's VP of Strategic Partnerships, and office basketball champ, Yaron Talpaz! 

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few