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The PicoMag

Peter Beer

Peter Beer
Business student at Indiana University with a passion for all things sports and content
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Recent Posts

Jul 22

A Recap on Adweek's Webinar: How NASCAR Continuously Innovates Fan Experiences

Becki Civello, Commercial VP of InfrontX, and NASCAR’s Chief Digital Officer, Tim Clark, sat down for a webinar discussing “How NASCAR Continuously Innovates Fan Experiences: The Challenge of
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Jul 13

A New Way to Interact with Fans: Legalized Sports Betting

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports
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Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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Jun 23

Growing Fan Engagement Through Media and Streaming Services

It is undeniable that digital media and streaming services are becoming a prevalent part of people’s daily routines and consumption habits in today’s society. Sports organizations and leagues are
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