First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and
Read More
Shachar Shamir

VP of Marketing at Pico, his passion for technology, marketing and sports led him to discover #SportsTech and become a huge fan.
Recent Posts
Apr
25
Jul
23
Digital transformation is a must. Not only for sports, but for all sectors. This has always been the case, even pre-COVID19. When you look at some of our favorite platforms and services, like Uber,
Read More
Apr
05
Click the image to enlarge and download
Read More
Nov
29
Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
Read More