The PicoMag

First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and

Digital transformation is a must. Not only for sports, but for all sectors. This has always been the case, even pre-COVID19. When you look at some of our favorite platforms and services, like Uber,

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Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can