April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that will provide your fans with a unique fan experience and will provide your organization with valuable first-party data. With each activation comes the opportunity to build out your database, learn more about your fans, and begin creating personalized experiences. Ready to start producing memorable digital fan experiences?
- May 4: Star Wars Day - May the 4th be with you
Activation Type: Running Jedi, Trivia
One of Star Wars biggest social media days is coming and may the fourth be with us. For this trending hashtag and day, launch Pico’s Running Man activation, where the ‘runner’ can be anyone from Han Solo, Princess Leia, Luke Skywalker, even Darth Vader. Have them aim to collect the most lightsabers and avoid the death stars! Don't feel like running? Let's test your fans true knowledge with a Star Wars trivia. Who knows, maybe there's a chance to win merch.
- May 5: Cinco de Mayo
Activation Type: Spin to Win, Scavenger Hunt
Cinco de Mayo is a holiday that celebrates the Mexican Army’s victory over the French Empire. Today, Cinco de Mayo has become a tradition and celebration of Mexican heritage and culture throughout North America. It’s a day of fun, spirit, and incredible food. Take Pico’s spin to win activation and ask your fans to spin for a chance to win discount codes and/or other prizes that support the local businesses in your area. This could also pair nicely with a sponsored activation (Don Julio, looking at you) where fans search for a specific object in our scavenger hunt activation.
- May 9: Mother’s Day
Activation Type: Personality test
Mom’s are simply ~the best~. So let’s not only dedicate May 9th to them, but how about the entire month and also an activation. This holiday could be a fun and unique way to categorize your mom and share the results with her through our personality test activation. With a “What type of gameday mom are you?” where fans can vote on their favorite stadium snacks, superstitions, traditions, merch- it’s a great way to show some appreciation to the leading women in our lives. You can see an example of our personality test activation here!
- May 24: National Scavenger Hunt Day
Activation Type: Scavenger Hunt, Running Man
On National Scavenger Hunt Day, you guessed it, we’re suggesting a classic Pico scavenger hunt activation. Think of it like a “Where’s Waldo” only you get to choose the Waldo - whether it’s a partner logo, specific product, new jerseys, or more, this graphic based game keeps your fans focused and engaged with your content.
- May 28: National Hamburger Day
Activation Type: Spot the Difference, Memory Game
National Hamburger Day- commence! This is a great day in general because hamburgers, but also because it’s a great opportunity to showcase to your fans all of the beloved food they definitely missed that live within your stadium and arena. With Pico’s memory game activation, you can challenge your fans to pair the most matches within the time frame, and select all the foodie fan favorites as the images they need to match. If you offer a discount or a free burger along with the activation, you are guaranteed to see high performance and engagement.