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Meet Our Team

OG Pico developer and icon, please meet our Director of Development, Liron Lev!
Ariella Torv

Our Director of Development has been with us for almost 5 years. With a passion for tech and all things outdoors, please meet the one and only, Liron Lev.

Tell us a little bit about yourself

Meet The Team ImagesMy name is Liron Lev. I’m from the North of Israel, specifically Balfuria. I’ve always been really grateful for growing up in the North because I was constantly surrounded by nature, which to this day has had such a positive impact in my life as I continue to spend most of my free time outdoors. Whether it’s hiking or camping, I love outdoor adventure- so much so that for Pico’s inaugural walking challenge I walked over 27 miles (45 KM) from my house near a city called Afula to our HQ office in Haifa. 

When I’m not outside, I’m always trying to learn the latest in the tech space. Industry updates, new technology, reports and articles.  

I remember getting my first computer in 1987, and all the sounds it made and that’s when I decided I wanted to learn more about technology, software, and everything that makes it work. I even disassembled - and then put back together - my family’s computer when I was around 5 years old.

What is your role at Pico?

At Pico I’m the Director of Development, I’ve been with the company for almost 5 years. Our goal is to bring everything to life that we can- like new features, games, reporting tools, etc. We’re essentially bringing the Pico platform to life for all of our clients and partners.

What’s the best thing about Pico’s solution?

The ability for organizations to own their audience’s data.

If you had to describe Pico using 4-5 words, or a phrase, what would it be?

Progressive data capture that tells a story.

What is your favorite sport and team?

Team: Maccabi Tel Aviv Basketball, yalla Maccabi!
Sport: Rock climbing, backpacking, mountain biking- you know me, anything outdoors.

Favorite player?

Tony Hawk

Go-to snack/meal?

A go-to for me would be a McRoyal from McDonalds with fries and a coke.

What’s your motto in life?

To enjoy nature as much as you can.

Lastly, what’s your favorite social media platform today?


Pico is growing and we are looking for the ultimate rock starts to join our team!
All of our open positions can be found here.



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