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Meet Our Team

Welcoming Erick Estrada to the Pico team! Erick is joining as a Strategy Consultant on the product development and client growth side.
Ariella Torv

Within the last two months we've seen Pico's client list grow exponentially as the need for fan engagement and unique fan experiences is more important now than ever. That being said, we also grew our team at Pico! Introducing Erick Estrada! Erick is joining our North American team to assist in growing the business on the client side as well as with product development as a Strategy Consultant. Let's get into it, shall we?

Tell us a little bit about yourself

Meet The Team Images (3)Born and bred in NY, currently living in New York City. My parents are originally from Ecuador and Guatemala. I grew up playing soccer in high school and college but I am also a fan of tennis, baseball and basketball. I have been to the past two world cups and plan on continuing that streak. I am a big runner now and plan to complete the next NYC marathon. I started my career at the US Tennis Open and from there, I developed a passion for learning more about the ins and outs of sports, especially the fan experience. I love to travel, try all types of food(especially spicy) and attend sporting events from around the world because of the enjoyment that sports brings to people. I live life one step at a time and try to do these 3 things every day: Make someone smile, learn something new, and give it my all at whatever I do.

What is your role at Pico?

As a strategy consultant, I help in developing the plan of action for continued growth in North America. I am also helping with product development through prospecting and customer feedback.

What's the best thing about Pico's solution?

It solves a growing issue that sports teams, brands and media entities have been trying to solve for a long time. Discovering who the anonymous fan really is, has so much potential into turning that one fan into a revenue stream.

If you had to describe Pico using 4-5 words, what would they be?

Unique, Creative, Disruptive, Simple

What is your favorite sport and team?

Soccer - FC Barcelona
Baseball - New York Yankees

Favorite Player?

Then - Michael Jordan. Now- Lionel Messi 

Go-to snack/meal?

It's a tie between lasagna and tacos. 

What's your motto in life?

Some people want it to happen, some people wish it could happen, others make it happen

Lastly, what's your favorite social media platform today?



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