The PicoMag

When I was invited to write a guest article about Fan Engagement for Pico’s blog, I was wondering what the right content would be. So I did what I like to do when trying to grasp a topic on a deeper

It’s one thing to have a great product. And in 2017-18, the NHL undoubtedly had that.

When was the last time that you saw an advertisement at a sports game that convinced you to take action in that moment to go buy the product/service being offered? You’re not sure right? There are

Sports teams are fueled by arguably the most die-hard brand ambassadors on the planet. They demonstrate their love – and in many cases lifelong commitment - for the product at every corner. They wear

Historically, the concept of fan engagement has been focused around filling seats for game day. Teams would typically use traditional methods of advertising such as print ads, ticket booths, email

For fans everywhere, communicating with their favorite sports teams has always been a challenge.

About a month ago we relocated our US office from Philly to St. Louis to work side-by-side with one of the best accelerator programs in the country, Capital Innovators.

Pico has officially launched its new platform for brands!

Brands cannot ignore the importance of using photos to engage with their fans online

Well, the answer is three. How many did you think? I know you may be reading this and thinking that that’s ridiculous, and I know that some startups don’t even know what an accelerator is or how they