The PicoMag

Facebook has singlehandedly changed the way brands look at digital marketing. One thing we've noticed however, is the decline in organic reach and engagement across the platform and its many pages.

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that

In 2020, organizations across all fronts had to take a step back and navigate a new world and way of marketing, amidst a pandemic. And while we have seen quite a successful shift and digital

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's