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The PicoMag

Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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Jun 24

Five Digital Activation Ideas for July

Finally it’s (almost) July. A time of beaches, fireworks and summer sports. Let’s keep the summer vibes going with some Activation inspiration that will allow your fans to have a great time and will
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Jun 23

Growing Fan Engagement Through Media and Streaming Services

It is undeniable that digital media and streaming services are becoming a prevalent part of people’s daily routines and consumption habits in today’s society. Sports organizations and leagues are
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Jun 10

The Running Man Activation

You might have seen us writing about it before, but we're excited to officially share all about one of our newer activations: The Running Man
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Jun 08

Meet Our Team

We're very excited to share that we've hired our VP of Customer Success- Iris Potruch! With vast experience from companies like Wix and Google, we can't wait to see what Iris will bring to the Pico
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May 30

Five Digital Activation Ideas for June

Hello, June! It's great to see you. As always, we're here to give you some inspiration for digital activations that will engage your fans, provide a unique experience, and help you build out your
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May 13

Why is your Facebook reach so low?

Facebook has singlehandedly changed the way brands look at digital marketing. One thing we've noticed however, is the decline in organic reach and engagement across the platform and its many pages.
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May 02

Digital Activation Inspiration for May

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that
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Apr 29

Fan Marketing Strategies to Follow in 2021

In 2020, organizations across all fronts had to take a step back and navigate a new world and way of marketing, amidst a pandemic. And while we have seen quite a successful shift and digital
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Apr 04

Five Digital Activation Ideas for April

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting
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