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The PicoMag

May 02

Digital Activation Inspiration for May

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that
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Mar 01

Six Digital Activation Ideas for March

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,
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Feb 11

Columbus Blue Jackets Adapting to New Guidelines with Pico

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically
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Feb 01

Digital Activation Ideas for February

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing
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Dec 29

Identifying Fans: A New Ballgame for SAP Customers

The opportunity to partner with a company the size of SAP, a worldwide renown brand, presented itself in the best possible manner for Pico. Not only are they global leaders when it comes to data and
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Dec 23

Pico Welcomes Level Next, the College Esports League, to the Team

We are thrilled to share that we have teamed up with Learfield IMG College to help in amplifying its school-specific social promotion for Level Next, the College Esports League that launched this
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Feb 06

Keeping Your Fans' Data Safe is Part of a Positive Fan Experience

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Jan 09

Meet X - Your Biggest Fan

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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