The PicoMag

First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and

It’s already April 5th! And we are not fooling you. March seemingly flew by and Spring is definitely here. With the new season and month comes great weather, allergies and of course, interesting and

Ready to activate and further engage your fans this March? Take your content to the next level by pairing it with a digital activation built to create a unique experience for your fans, while

February is a great month filled with annual sporting events we love, and holiday’s we (and Hallmark) can’t get enough of. But it’s extremely important to remember that February is Black History

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I

January is here and with that comes the ultimate winter vibes, and of course, a new month of social media/internet holidays and digital activation inspiration. Take a look at our top picks for

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger

Holiday season is officially in full swing! Christmas music is gracing our radio stations and local shops, specialty treats are gracing our store shelves, Netflix is announcing new holiday films, and

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports