The PicoMag

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing

The opportunity to partner with a company the size of SAP, a worldwide renown brand, presented itself in the best possible manner for Pico. Not only are they global leaders when it comes to data and

We are thrilled to share that we have teamed up with Learfield IMG College to help in amplifying its school-specific social promotion for Level Next, the College Esports League that launched this

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for