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The PicoMag

Oct 20

Three Ways First Party Data Can Improve Customer Relationships

Data is forever transforming. Transforming how we experience something, the way we communicate, the way we order products, even the way we park. It’s something that touches almost every aspect of our
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Sep 20

Content Marketing in 2021

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and
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Aug 19

Connecting with Fans During the Off-season

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams
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Jul 28

Capitalizing on The Return to Full Stadiums: Sports After Covid

Coronavirus hit the sports industry hard. With no in-person attendance, leagues and their athletes were losing money, while fans lost the ability to support their teams in person. According to
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Feb 01

Digital Activation Ideas for February

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing
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Jan 14

A Boom in Digital Trends Means a Boom in Data

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's
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Aug 20

Personal Connection: Has Staying Out of the Stadium Fostered Personal Connections Between Fans and Athletes?

Fans are Not One Anonymous Mass Sold out arenas melt individual fans together into a unified sea of enthusiastic spectators. Every face blurs into the next and the stadium becomes one anonymous mass
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Jan 02

Pico's 2019 Year in Review

2019 was a year of many firsts and many takeaways for not only Sports Tech, but also and majorly, for fan experiences and engagements. How to engage fans and continue to keep them engaged seemed to
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Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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