The PicoMag

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger

Data is forever transforming. Transforming how we experience something, the way we communicate, the way we order products, even the way we park. It’s something that touches almost every aspect of our

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams

Coronavirus hit the sports industry hard. With no in-person attendance, leagues and their athletes were losing money, while fans lost the ability to support their teams in person. According to

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's

Fans are Not One Anonymous Mass Sold out arenas melt individual fans together into a unified sea of enthusiastic spectators. Every face blurs into the next and the stadium becomes one anonymous mass

2019 was a year of many firsts and many takeaways for not only Sports Tech, but also and majorly, for fan experiences and engagements. How to engage fans and continue to keep them engaged seemed to

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized