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The PicoMag

Apr 05

Five Ways to Keep Your Audience Engaged This April

It’s already April 5th! And we are not fooling you. March seemingly flew by and Spring is definitely here. With the new season and month comes great weather, allergies and of course, interesting and
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Mar 06

Five Digital Activation Ideas for March

Ready to activate and further engage your fans this March? Take your content to the next level by pairing it with a digital activation built to create a unique experience for your fans, while
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Feb 15

Super Bowl Ads Can Give More Value Than You Think

Super Bowl 2022- what a game! What a halftime show! What a conversation the internet had and is having with memes, discussing favorite plays, touchdowns, rating the commercials. The Super Bowl is
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Jan 31

Digital Activation Ideas for February

February is a great month filled with annual sporting events we love, and holiday’s we (and Hallmark) can’t get enough of. But it’s extremely important to remember that February is Black History
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Jan 10

Four Digital Activation Ideas for January

January is here and with that comes the ultimate winter vibes, and of course, a new month of social media/internet holidays and digital activation inspiration. Take a look at our top picks for
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Dec 20

How data-capture is shaping customers for life in the CPG space

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those
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Dec 07

Instagram Activations Made Easy with Pico!

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger
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Sep 20

Content Marketing in 2021

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and
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Jul 29

How Maccabi Tel Aviv Basketball Honored a Player, Created Nostalgia, Engaged Fans & Collected Valuable Data

The basketball, NBA, and Euroleague world came together in honoring Omri Casspi’s legacy with what we are coining “National Omri Casspi Day.” On July 18th, 2021, Casspi hung up his sneakers and
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Jul 28

Capitalizing on The Return to Full Stadiums: Sports After Covid

Coronavirus hit the sports industry hard. With no in-person attendance, leagues and their athletes were losing money, while fans lost the ability to support their teams in person. According to
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