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The PicoMag

Jul 22

A Recap on Adweek's Webinar: How NASCAR Continuously Innovates Fan Experiences

Becki Civello, Commercial VP of InfrontX, and NASCAR’s Chief Digital Officer, Tim Clark, sat down for a webinar discussing “How NASCAR Continuously Innovates Fan Experiences: The Challenge of
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Jul 13

A New Way to Interact with Fans: Legalized Sports Betting

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports
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Jun 23

Growing Fan Engagement Through Media and Streaming Services

It is undeniable that digital media and streaming services are becoming a prevalent part of people’s daily routines and consumption habits in today’s society. Sports organizations and leagues are
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May 30

Five Digital Activation Ideas for June

Hello, June! It's great to see you. As always, we're here to give you some inspiration for digital activations that will engage your fans, provide a unique experience, and help you build out your
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May 02

Digital Activation Inspiration for May

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that
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Apr 04

Five Digital Activation Ideas for April

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting
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Mar 18

Utilizing Data to Create Content

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in
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Mar 01

Six Digital Activation Ideas for March

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,
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Feb 11

Columbus Blue Jackets Adapting to New Guidelines with Pico

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically
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Feb 02

It's Super Bowl Trivia Time!

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,
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