The PicoMag

First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and

It’s already April 5th! And we are not fooling you. March seemingly flew by and Spring is definitely here. With the new season and month comes great weather, allergies and of course, interesting and

Ready to activate and further engage your fans this March? Take your content to the next level by pairing it with a digital activation built to create a unique experience for your fans, while

As we start to see the last remnants of Halloween and thus October, we’re welcoming November with open arms. Thanksgiving, Small Business Saturday, No Shave November, NASCAR Championships, did we say

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be

Facebook has singlehandedly changed the way brands look at digital marketing. One thing we've noticed however, is the decline in organic reach and engagement across the platform and its many pages.

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that