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The PicoMag

Sep 20

Content Marketing in 2021

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and
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Aug 19

Connecting with Fans During the Off-season

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams
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Jul 13

A New Way to Interact with Fans: Legalized Sports Betting

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports
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Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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May 13

Why is your Facebook reach so low?

Facebook has singlehandedly changed the way brands look at digital marketing. One thing we've noticed however, is the decline in organic reach and engagement across the platform and its many pages.
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May 02

Digital Activation Inspiration for May

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that
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Apr 29

Fan Marketing Strategies to Follow in 2021

In 2020, organizations across all fronts had to take a step back and navigate a new world and way of marketing, amidst a pandemic. And while we have seen quite a successful shift and digital
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Apr 04

Five Digital Activation Ideas for April

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting
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Mar 18

Utilizing Data to Create Content

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in
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Jan 14

A Boom in Digital Trends Means a Boom in Data

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's
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