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The PicoMag

Jan 14

A Boom in Digital Trends Means a Boom in Data

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's
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Jan 11

Using Social Media Holidays to your Advantage

We at Pico are ready to help you engage and identify your fans with some inspiration for creative activations. Utilize the always-trending national “holidays” for something that will provide value to
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Dec 29

Identifying Fans: A New Ballgame for SAP Customers

The opportunity to partner with a company the size of SAP, a worldwide renown brand, presented itself in the best possible manner for Pico. Not only are they global leaders when it comes to data and
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Nov 19

Data and the modern day sports fan experience

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.
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