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The PicoMag

Jan 10

Four Digital Activation Ideas for January

January is here and with that comes the ultimate winter vibes, and of course, a new month of social media/internet holidays and digital activation inspiration. Take a look at our top picks for
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Dec 29

Our 2021 Year in Review

Here we are again! Wrapping up another unprecedented year that went from confusion, concern, to hopeful, then back to concern, where now we’re all just hoping for the best as we continue to move
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Dec 20

How data-capture is shaping customers for life in the CPG space

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those
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Dec 07

Instagram Activations Made Easy with Pico!

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger
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Dec 02

December Activation Ideas Perfect for Fan Engagement & Holiday Cheer

Holiday season is officially in full swing! Christmas music is gracing our radio stations and local shops, specialty treats are gracing our store shelves, Netflix is announcing new holiday films, and
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Nov 10

Keeping Club Members Engaged with Meaningful Data Collection

Any type and level of fan is important. Whether they’ve attended games in person, or make sure to catch the game every week on TV, purchased merch, or simply engage with their favorite team on
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Nov 01

Five Quick Ways to Engage & Know Your Fans this November

As we start to see the last remnants of Halloween and thus October, we’re welcoming November with open arms. Thanksgiving, Small Business Saturday, No Shave November, NASCAR Championships, did we say
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Jul 29

How Maccabi Tel Aviv Basketball Honored a Player, Created Nostalgia, Engaged Fans & Collected Valuable Data

The basketball, NBA, and Euroleague world came together in honoring Omri Casspi’s legacy with what we are coining “National Omri Casspi Day.” On July 18th, 2021, Casspi hung up his sneakers and
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Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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Jun 24

Five Digital Activation Ideas for July

Finally it’s (almost) July. A time of beaches, fireworks and summer sports. Let’s keep the summer vibes going with some Activation inspiration that will allow your fans to have a great time and will
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