The PicoMag

Jul 29

How Maccabi Tel Aviv Basketball Honored a Player, Created Nostalgia, Engaged Fans & Collected Valuable Data

The basketball, NBA, and Euroleague world came together in honoring Omri Casspi’s legacy with what we are coining “National Omri Casspi Day.” On July 18th, 2021, Casspi hung up his sneakers and
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Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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Jun 24

Five Digital Activation Ideas for July

Finally it’s (almost) July. A time of beaches, fireworks and summer sports. Let’s keep the summer vibes going with some Activation inspiration that will allow your fans to have a great time and will
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May 30

Five Digital Activation Ideas for June

Hello, June! It's great to see you. As always, we're here to give you some inspiration for digital activations that will engage your fans, provide a unique experience, and help you build out your
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May 02

Digital Activation Inspiration for May

April went from April 1 to April 30 in what felt like 2 days. So as Spring has begun to sprung, and we head into a new month, we created a list of digital activation ideas for the month of May that
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Mar 01

Six Digital Activation Ideas for March

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,
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Feb 11

Columbus Blue Jackets Adapting to New Guidelines with Pico

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically
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Feb 02

It's Super Bowl Trivia Time!

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,
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Feb 01

Digital Activation Ideas for February

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing
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Jan 14

A Boom in Digital Trends Means a Boom in Data

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's
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