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The PicoMag

Jun 08

New Feature: Clickable Images

Pico’s digital activations align perfectly with our core value proposition of never asking a fan to leave the channel they’re currently on and using. It’s important for the fan to have everything
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Feb 06

Keeping Your Fans' Data Safe is Part of a Positive Fan Experience

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Jan 09

Meet X - Your Biggest Fan

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 
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Dec 02

Pico @ The Sports Tech Nation Summit 2019

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
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Nov 29

How to Enhance Your Fans Experience?

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
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Nov 22

Fan Engagement is Not a Real Challenge

This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league
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Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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Nov 07

Why Fan Engagement is now in a most exclusive circle

When I was invited to write a guest article about Fan Engagement for Pico’s blog, I was wondering what the right content would be. So I did what I like to do when trying to grasp a topic on a deeper
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Sep 06

How the NHL is Mastering Fan Engagement

It’s one thing to have a great product. And in 2017-18, the NHL undoubtedly had that.
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