The PicoMag

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I

July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know. 

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can

This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for

When I was invited to write a guest article about Fan Engagement for Pico’s blog, I was wondering what the right content would be. So I did what I like to do when trying to grasp a topic on a deeper

It’s one thing to have a great product. And in 2017-18, the NHL undoubtedly had that.

Sports teams are fueled by arguably the most die-hard brand ambassadors on the planet. They demonstrate their love – and in many cases lifelong commitment - for the product at every corner. They wear