Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.
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Nov
19
Oct
08
What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few
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Jun
08
Pico’s digital activations align perfectly with our core value proposition of never asking a fan to leave the channel they’re currently on and using. It’s important for the fan to have everything
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Feb
06
Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Jan
09
July 20, 2019 Meet X. X is a person. Yea, sorry, that’s all we know.
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Dec
02
Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
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Nov
29
Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
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Nov
22
This may seem obvious. For sports teams generating fan engagement is generally not a challenge. Sports fans are seeking out content and more than happy to provide their favorite team and league
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Aug
19
Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul
09
By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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