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The PicoMag

Mar 18

Utilizing Data to Create Content

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in
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Mar 01

Six Digital Activation Ideas for March

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,
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Feb 11

Columbus Blue Jackets Adapting to New Guidelines with Pico

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically
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Feb 02

It's Super Bowl Trivia Time!

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,
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Feb 01

Digital Activation Ideas for February

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing
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Jan 14

A Boom in Digital Trends Means a Boom in Data

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's
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Jan 11

Using Social Media Holidays to your Advantage

We at Pico are ready to help you engage and identify your fans with some inspiration for creative activations. Utilize the always-trending national “holidays” for something that will provide value to
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Nov 19

Data and the modern day sports fan experience

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.
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Oct 08

What Game-Day Experiences Can Look Like Today

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few
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