The PicoMag

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,

When the NHL and NHLPA reached an agreement to the official start date of the 2021 season, teams such as the Columbus Blue Jackets had to think and adapt quickly to what that meant for historically

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing

Modern sports teams are digital sports teams. Just like how modern sports fans are digital sports fans too. The sports industry is an industry that constantly changes and adapts to society's

We at Pico are ready to help you engage and identify your fans with some inspiration for creative activations. Utilize the always-trending national “holidays” for something that will provide value to

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few