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The PicoMag

Jan 10

Four Digital Activation Ideas for January

January is here and with that comes the ultimate winter vibes, and of course, a new month of social media/internet holidays and digital activation inspiration. Take a look at our top picks for
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Dec 29

Our 2021 Year in Review

Here we are again! Wrapping up another unprecedented year that went from confusion, concern, to hopeful, then back to concern, where now we’re all just hoping for the best as we continue to move
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Dec 20

How data-capture is shaping customers for life in the CPG space

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those
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Dec 07

Instagram Activations Made Easy with Pico!

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger
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Dec 02

December Activation Ideas Perfect for Fan Engagement & Holiday Cheer

Holiday season is officially in full swing! Christmas music is gracing our radio stations and local shops, specialty treats are gracing our store shelves, Netflix is announcing new holiday films, and
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Nov 10

Keeping Club Members Engaged with Meaningful Data Collection

Any type and level of fan is important. Whether they’ve attended games in person, or make sure to catch the game every week on TV, purchased merch, or simply engage with their favorite team on
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Nov 01

Five Quick Ways to Engage & Know Your Fans this November

As we start to see the last remnants of Halloween and thus October, we’re welcoming November with open arms. Thanksgiving, Small Business Saturday, No Shave November, NASCAR Championships, did we say
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Oct 20

Three Ways First Party Data Can Improve Customer Relationships

Data is forever transforming. Transforming how we experience something, the way we communicate, the way we order products, even the way we park. It’s something that touches almost every aspect of our
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Sep 20

Content Marketing in 2021

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and
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Aug 19

Connecting with Fans During the Off-season

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams
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