The PicoMag

First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and

It’s already April 5th! And we are not fooling you. March seemingly flew by and Spring is definitely here. With the new season and month comes great weather, allergies and of course, interesting and

Ready to activate and further engage your fans this March? Take your content to the next level by pairing it with a digital activation built to create a unique experience for your fans, while

Super Bowl 2022- what a game! What a halftime show! What a conversation the internet had and is having with memes, discussing favorite plays, touchdowns, rating the commercials. The Super Bowl is

Here we are again! Wrapping up another unprecedented year that went from confusion, concern, to hopeful, then back to concern, where now we’re all just hoping for the best as we continue to move

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger

Holiday season is officially in full swing! Christmas music is gracing our radio stations and local shops, specialty treats are gracing our store shelves, Netflix is announcing new holiday films, and

Any type and level of fan is important. Whether they’ve attended games in person, or make sure to catch the game every week on TV, purchased merch, or simply engage with their favorite team on

Data is forever transforming. Transforming how we experience something, the way we communicate, the way we order products, even the way we park. It’s something that touches almost every aspect of our