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The PicoMag

Nov 19

Data and the modern day sports fan experience

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.
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Oct 08

What Game-Day Experiences Can Look Like Today

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few
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Aug 20

Personal Connection: Has Staying Out of the Stadium Fostered Personal Connections Between Fans and Athletes?

Fans are Not One Anonymous Mass Sold out arenas melt individual fans together into a unified sea of enthusiastic spectators. Every face blurs into the next and the stadium becomes one anonymous mass
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Dec 02

Pico @ The Sports Tech Nation Summit 2019

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
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Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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