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The PicoMag

Nov 10

Keeping Club Members Engaged with Meaningful Data Collection

Any type and level of fan is important. Whether they’ve attended games in person, or make sure to catch the game every week on TV, purchased merch, or simply engage with their favorite team on
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Nov 01

Five Quick Ways to Engage & Know Your Fans this November

As we start to see the last remnants of Halloween and thus October, we’re welcoming November with open arms. Thanksgiving, Small Business Saturday, No Shave November, NASCAR Championships, did we say
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Sep 20

Content Marketing in 2021

Picture this. It’s the first of the month. It’s time to finalize and receive that “OK” on your content plan. The plan that was so carefully crafted to fit the brand voice, guidelines, and
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Aug 19

Connecting with Fans During the Off-season

Engaging fans throughout the season is not much of a challenge for professional sports teams. Without games, in-season storylines, and all other forms of entertainment that a season provides, teams
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Jul 29

How Maccabi Tel Aviv Basketball Honored a Player, Created Nostalgia, Engaged Fans & Collected Valuable Data

The basketball, NBA, and Euroleague world came together in honoring Omri Casspi’s legacy with what we are coining “National Omri Casspi Day.” On July 18th, 2021, Casspi hung up his sneakers and
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Jul 28

Capitalizing on The Return to Full Stadiums: Sports After Covid

Coronavirus hit the sports industry hard. With no in-person attendance, leagues and their athletes were losing money, while fans lost the ability to support their teams in person. According to
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Jul 13

A New Way to Interact with Fans: Legalized Sports Betting

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports
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Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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Jun 24

Five Digital Activation Ideas for July

Finally it’s (almost) July. A time of beaches, fireworks and summer sports. Let’s keep the summer vibes going with some Activation inspiration that will allow your fans to have a great time and will
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Jun 23

Growing Fan Engagement Through Media and Streaming Services

It is undeniable that digital media and streaming services are becoming a prevalent part of people’s daily routines and consumption habits in today’s society. Sports organizations and leagues are
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