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The PicoMag

Apr 29

Fan Marketing Strategies to Follow in 2021

In 2020, organizations across all fronts had to take a step back and navigate a new world and way of marketing, amidst a pandemic. And while we have seen quite a successful shift and digital
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Apr 04

Five Digital Activation Ideas for April

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting
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Mar 01

Six Digital Activation Ideas for March

March is here and with that comes a new month of social media holidays and digital activation inspiration. Take a look at our top picks for March events and how we would turn them into an engaging,
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Feb 01

Digital Activation Ideas for February

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing
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Jan 11

Using Social Media Holidays to your Advantage

We at Pico are ready to help you engage and identify your fans with some inspiration for creative activations. Utilize the always-trending national “holidays” for something that will provide value to
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Dec 31

PICO'S 2020 YEAR IN REVIEW

Last year, we welcomed 2020 with open arms, unbeknownst to us what 2020 would actually turn into. It certainly wasn’t what we, or anyone in the world for that matter, could have predicted. While
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Dec 23

Pico Welcomes Level Next, the College Esports League, to the Team

We are thrilled to share that we have teamed up with Learfield IMG College to help in amplifying its school-specific social promotion for Level Next, the College Esports League that launched this
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Nov 19

Data and the modern day sports fan experience

Data and sports have always been symbiotic. From tracking players stats, to their literal movements, it has always been utilized and analyzed to influence the best decisions for a team and/or league.
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Oct 08

What Game-Day Experiences Can Look Like Today

What does a fan experience look like for you? What does it feel like? For some, it involves rituals, superstitions, good food, a day spent with family and friends who might turn into rivals for a few
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Aug 20

Personal Connection: Has Staying Out of the Stadium Fostered Personal Connections Between Fans and Athletes?

Fans are Not One Anonymous Mass Sold out arenas melt individual fans together into a unified sea of enthusiastic spectators. Every face blurs into the next and the stadium becomes one anonymous mass
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