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The PicoMag

May 30

Five Digital Activation Ideas for June

Hello, June! It's great to see you. As always, we're here to give you some inspiration for digital activations that will engage your fans, provide a unique experience, and help you build out your
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May 13

Why is your Facebook reach so low?

Facebook has singlehandedly changed the way brands look at digital marketing. One thing we've noticed however, is the decline in organic reach and engagement across the platform and its many pages.
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Apr 04

Five Digital Activation Ideas for April

Spring is here! Sports (and allergies) are back! The days are longer and sunnier, flowers are blooming, there’s excitement for warmer weather. April is a wonderful month where we begin defrosting
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Mar 18

Utilizing Data to Create Content

Data is a powerful tool. It’s used to build and optimize campaigns. It’s used to tell stories and gather learnings. It’s used to measure performance and success. Where does data fall however, in
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Feb 02

It's Super Bowl Trivia Time!

Super Bowl Sunday is officially less than one week away! This year, defending champs, the Kansas City Chiefs are taking on NFL champions, the Tampa Bay Buccaneers where they'll face-off in Tampa,
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Feb 01

Digital Activation Ideas for February

February is here and we at Pico are ready to help engage and identify your digital fans through our custom digital activations. We're looking at the top trending events for each month and sharing
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Jan 11

Using Social Media Holidays to your Advantage

We at Pico are ready to help you engage and identify your fans with some inspiration for creative activations. Utilize the always-trending national “holidays” for something that will provide value to
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