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The PicoMag

Aug 20

Personal Connection: Has Staying Out of the Stadium Fostered Personal Connections Between Fans and Athletes?

Fans are Not One Anonymous Mass Sold out arenas melt individual fans together into a unified sea of enthusiastic spectators. Every face blurs into the next and the stadium becomes one anonymous mass
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Feb 06

Keeping Your Fans' Data Safe is Part of a Positive Fan Experience

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Dec 02

Pico @ The Sports Tech Nation Summit 2019

Javier Sobrino, Barcelona FC’s Chief of Strategy & Innovation Officer, has been a frequent visitor of Tel Aviv in recent years to closely check out the latest and greatest trends in the ever-vibrant
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Nov 29

How to Enhance Your Fans Experience?

Enhancing the fan experience is nothing new to team marketers. In Sports Management 101, students are taught that while the business office can have no control over the team performance, it can
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Aug 19

Pico Partners with the Champions Hockey League

Officials at the Champions Hockey League in Zug, Switzerland and the executive team at Pico announced a partnership for the upcoming 2019/20 European Ice Hockey season. Utilizing Pico’s personalized
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Jul 09

Contextual Commerce: Personalization 2.0

By this point, it’s no secret to marketers everywhere that personalization matters. Countless studies have demonstrated that personalizing content and messaging to the consumer allows for
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