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The PicoMag

Apr 25

Zero-Party Data vs. First-Party Data

First, it was Third-Party Data. Then it was First-Party Data. Now, the main focus of the industry is Zero-Party Data, also known as ‘Declared Data’, and it is becoming the main focus of creating and
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Jan 24

Keeping Your Fans' Data Safe is Part of a Positive Fan Experience

Netflix’s “The Great Hack” says personal data has officially surpassed oil as the world’s most valuable asset. Let’s be real, all of our data is being mined and stored. So technically speaking, I
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Dec 29

Our 2021 Year in Review

Here we are again! Wrapping up another unprecedented year that went from confusion, concern, to hopeful, then back to concern, where now we’re all just hoping for the best as we continue to move
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Dec 20

How data-capture is shaping customers for life in the CPG space

After a year like no other, we have seen a huge shift across all industries and organizations with large digital followings on the importance of getting to know that following, that audience, those
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Dec 07

Instagram Activations Made Easy with Pico!

Pico is proud to announce that as of today, our new feature for Instagram activations is officially live! Seamlessly engage and identify your fans all from the comment section and direct messenger
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Nov 10

Keeping Club Members Engaged with Meaningful Data Collection

Any type and level of fan is important. Whether they’ve attended games in person, or make sure to catch the game every week on TV, purchased merch, or simply engage with their favorite team on
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Oct 20

Three Ways First Party Data Can Improve Customer Relationships

Data is forever transforming. Transforming how we experience something, the way we communicate, the way we order products, even the way we park. It’s something that touches almost every aspect of our
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Jul 28

Capitalizing on The Return to Full Stadiums: Sports After Covid

Coronavirus hit the sports industry hard. With no in-person attendance, leagues and their athletes were losing money, while fans lost the ability to support their teams in person. According to
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Jul 13

A New Way to Interact with Fans: Legalized Sports Betting

With its popularity growing at an exponential rate around the world, and its legalization in twenty-two states and counting within the United States, sports betting is beginning to change the sports
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Jul 08

The Emergence of First-Party Data

Data is something that touches almost every aspect of our lives as digital consumers. In some instances, it can be helpful and create something a bit more personal, but in other instances, it can be
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